Match commentator of 20 years, Jon Champion will be ‘commentweeter’ when he simulcasts his match report of the final between Chelsea and Everton on the social network site during the game.Setanta is also running a Cup Final event centre on Setanta.com featuring action roundups, fan blogspots, behind-the-scenes videos, Flickr photo galleries and Twitter feeds from presenters, fans and celebrities.
It’s the first time the broadcaster has provided live tweeting of a sporting event.
Timothy Ryan, marketing director at Setanta, said the commentweeter aimed to provide fans with the full experience of the FA Cup Final by combining traditional TV viewing with a modern twist.
Jon Champion said: “As a commentator you want to communicate with people in a way that helps them enjoy the game as much as possible. If becoming a ‘commentweeter’ is going to help do that, then I think this is a great idea.”
source : www.nma.co.uk
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