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THE PERFUMES WINNERS OF THE 20th INTERNATIONAL AWARD 2009

The Winner Female Perfumes

BEST FRAGRANCE
CHANEL N°5 EAU PREMIERE
The fragrance which re-interprets the never ending spirit of success of Chanel N° 5, created in 1921 by Ernest Beaux, in a pure and transparent key, which highlights the delicate and subtle trace of its predecessor and seduces today’s contemporary woman. Read the following...

BEST PACKAGING
MARK JACOBS DAISY
From a design by Wilhem Liden, ironically impersonates the dualism between sensual and playful, at times even irreverent, of today’s woman. Black, white and gold, dominating chromatic lines, translate the luxurious and spontaneous charm of a creation in total coherence with the stylist’s collections. Read the following...

BEST COMMUNICATION
MA DAME JEAN PAUL GAULTIER
Ma Dame by Jean Paul Gaultier uses the English model Agyness Deyne directed by Jean Baptiste Mondino in a short story about a transformation. Humour and glamour, safety and irreverence, striking sensuality model the Garçonne, metaphor of femininity and individualism which are dear to the stylist. Read the following...


The Winner Male Perfumes

BEST FRAGRANCE
ALLURE HOMME EDITION BLANCHE CHANEL
A creation which highlights a game of contrasts and destined for lovers of art and all things beautiful. The composition revolves around an oriental middle note with an invigorating fresh echo, thus creating an impetuous and explosive hot-cold alchemy which characterises the singularity of the fragrance. Read the following...

BEST PACKAGING
PACO RABANNE ONE MILLION
All the symbols of power, virility and style are to be found in the brand Paco Rabanne and are encompassed in this first creation by Noè Duchaufour Lawrance, a young talent whose experience comes from the world of design and sculpture.

BEST COMMUNICATION
DOLCE&GABBANA THE ONE FOR MEN
It finds an ideal interpretation in the sensual confidence of the Texan actor Matthew McConaughey. The film, directed by Jean Baptiste Mondino who had also given his name to the previous women’s fragrance advert, depicts a fascinating and sportsmanlike virility of a seducer whose self-irony enables him to play with his own vanity, capturing the spirit of the fragrance.

You can see full of this article at the Accademia del Profumo website.

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