STAR TREK hits USA Box Office starting 8 May 2009

Just how much money will the new Star Trek movie make? That’s a question a lot of people are asking today, as we enter the reboot’s opening weekend with favorable reviews and a successful Thursday night (estimates show it made $7 million from advance screenings). Here’s how I put it into perspective: the only Trek installment I ever saw in the theater is Star Trek IV: The Voyage Home, which is the only film in the franchise to gross more than $100 million. And now I’m planning to see J.J. Abrams’ movie, at least to see if it’s actually that much better and cooler than the rest of the franchise. And I think there are a lot of other people out there who are just as curious as I am.

That people are predicting this thing to make nearly as much money in its first week as Voyage Home earned in total should be more ridiculous an idea than it is. However, rebooted franchises, like Halloween and Friday the 13th have previously surprised us with relatively huge openings, so it’s not terribly unlikely that Star Trek could gross at least $100 million by Monday morning. Then again, without the appeal of humpback whales and a modern day setting…

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