Apple announces The iPhone 3G S !!

The rolling rollout of the iPhone 3G S is under way. Apple's latest iPhone has been going on sale Friday at 7 a.m. local time in each time zone where it's available.

Are people lining up the way they have for past iPhone launches? Is the phone everything they expected it to be? Does it really take just 10 to 15 minutes to get set up? Tune in and find out as the day goes along.

Why are these people waiting in line for the iPhone 3GS? It's the same iPhone but faster, there will be plenty available in stores everywhere, and you won't be any cooler for having it now because nobody will notice.

I guess if you're on the early line for preorders, or if you couldn't get a preorder and are desperate to get to the later, non preorder line, you might feel a bit desperate. But even at the launch of the original and 3G, we learned great respect for Apple's ability to keep hot product in stock. They forecast and they forecast well. Better than the weather man. So line waiting has largely become a non issue.

And this time around, why would you feel you had to have it right away? It's the same old design and of course the fact that most iPhone 3G users are not eligible for the reduced-price upgrade. I suppose first time and first gen buyers are dying for a taste, though, like those people buying iPhones in 2007 .

We'll sit in line again when the tablet comes.

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