Google Breaks $100 billion brand value threshold

LONDON - Google has become the world's first $100bn-brand, according to the latest BrandZ survey.

The study found that the internet search giant has reached a brand value of $100,039m, a 16% year-on-year increase. It is trailed by Microsoft and Coca-Cola, which took the second and third spots respectively.

Despite the economic downturn, the value of the top 100 brands has risen by 2% in the past year, to $1.95tn.

There is also remarkable stability in the market - 85 of this year's 100 most valuable brands were also in the Top 100 last year.

China Merchants Bank, BlackBerry and Amazon posted the biggest rises in value. In the UK, the top-ranking brand by value was Vodafone, followed by Tesco and HSBC.

It proved to be a good year for fast-food, cigarette and alcohol brands, as consumers suffering from recession depression appear to have sought quick pick-me-ups. McDonald's (34%), Marlboro (33%) Budweiser (23%) and Johnnie Walker (42%) all recorded solid increases in brand value, year on year.

The most valuable category was mobile telephone operators; its value grew 28% year on year. This was followed by soft drinks and coffee.

The insurance sector experienced the biggest decline in brand value, dropping by 48% year on year. Car brands also suffered a significant fall, declining 22%.

source :

Related Posts by Categories

Widget by Scrapur

0 feedback:

Post a Comment


Your Ad Here

About Me

My photo
Just an ordinary people who wanna retire early and travel around da World, Someday I Hope..I started this Blog in 2009 to connect and communicate with all of you that maybe I don’t even know before.

Blog's Network

What kind of topic do you like?



Music Blogs - BlogCatalog Blog Directory Blog-Watch - The Blog Directory Real Time Web Analytics Blog Directory - the high quality Links Directory for webmasters.
Real Time Web Analytics
traffic analysis